1) What Is Google Ads?

Regardless of your budget, Google Ads is a quick and easy method to acquire highly targeted cost-per-click (CPC) advertising. Google Ads appear alongside search results on Google, as well as other search and content sites in the growing Google ad network, such as AOL, EarthLink, HowStuffWorks, and Blogger.

Answers to frequently asked Google Ads Express questions… Here are some of the most common inquiries.

2) Where and when do the ads appear?

Your advertising will be displayed as small adverts on the right side or above the search results (in parts labeled with a yellow ‘Ads’ icon), as well as on other partner websites (if applicable to your campaign).

When potential buyers search for the terms in your campaign, the ads show. Each term has a cost associated with its popularity. The owner of the advertisement will pay a per-click payment ranging from a few cents to many dollars or rupees each time an advertisement is clicked on. The position of your advertisement will be determined by the amount of money you are willing to spend per click.

You may also choose which countries your advertisement should appear in. If you merely want to target your local region (for example, Mumbai or Thane), you may do so! You always have total control over who sees your advertisements.

3) Where are my Ads shown?

Your advertisements may display in search results on Google.com as well as the Google Network of search and content sites, which includes AOL, Amazon, and The New York Times. The Google Network touches more than 80% of the world’s Internet users. Whether you need to contact thousands or a chosen few, Google AdWords can reach them on a local, municipal, state, national, or worldwide scale. You can also establish your customized target region in AdWords by specifying a geographic radius or limit.

4) What keywords should I use?

An important step in conducting a successful PPC campaign is determining which keywords perform best for your business. Conducting this research for you is an important aspect of our service. As Google AdWords professionals, we have access to a variety of technologies that can assist us in identifying the most “cost-effective” phrases for your company. The best keywords are very specific, such as “Melbourne florist” versus the more broad “florist.” After a few weeks, it will become evident which of the suggested keywords is being used most frequently in searches. The distinction between related terms may astound you.

5) What reports do I get?

After you start, you will receive a daily report, followed by more extensive monthly reports.

  • Number of Clicks
  • Number of Impressions (number of times your ads were displayed)
  • Click-through rate (CTR)
  • Average Cost per Click
  • Average Ad Position
  • Number of Conversions (if applicable)
  • Cost per Conversion (if applicable)
  • Total Cost per Campaign