On-page SEO refers to anything you can do ON your website to improve your ranking, such as page titles, internal linking, meta tags and descriptions, and so on. Some of the most efficient methods for improving your search engine results.
Page Titles
One of the most crucial SEO aspects of your website is the titles of your pages. Each of your pages and articles should have a distinct title that incorporates the page’s primary keywords.
You could, for example, create a blog article on a new chocolate cake recipe you’ve tested. It is therefore critical that you include the phrase “chocolate cake recipe” in the headline of your article.
Meta Descriptions
Many individuals overlook the importance of including meta descriptions for their sites. These descriptions are a crucial location to put relevant keywords for your content since they will be displayed in search results when your page is featured. Meta descriptions that include a variety of keywords
Meta Tags
You can include a list of keywords in the form of meta tags on each of your pages. You should have done prior research to identify all of the pertinent keywords for your article.
URL Structure
It is highly recommended that all of your sites have URLs that are optimized for search engines, as this will improve indexing. Shorter URLs appear to perform better in search engine results, but this is not the only aspect to consider. URLs with selected keywords perform better as well. The position of these keywords might also have a significant impact.
Body Tags (H1, H2, H3, H4, etc.)
To make your articles easier to read, divide your information into smaller chunks and paragraphs. These sections may be given headings, which is where the H1, H2, H3, H4, and so on tags come in.
H1 tags are typically designated for your primary page title, with succeeding headings (like the ones I’ve used throughout this essay) assigned H2, H3, and so on. These are used by search engines to assess what is significant in your content. This is why headlines with keywords are more valuable than those without. Make sure to write keyword-rich headers in the H1, H2, and H3 title tags in order of importance. Many crawlers make use of them to distinguish between essential information.
Keyword Density
It is critical to include relevant keywords throughout your content since it assists search engines in determining what your content is about. However, avoid overusing and repetitiously using keywords merely for search engine robots. This might result in your website being blocked from search engines.
To avoid this, maintain your keyword density at 2–5%. If this is difficult for you, use a thesaurus to expand your writing vocabulary. This way, you may continue to write on the same topic without fear of getting blacklisted.
Internal Linking
People frequently believe that the only links that matter are those from other websites. While these are crucial links, they are not the only ones!
Placing connections to other pages of your website is a terrific way to enhance it, and when done appropriately, internal links may be a powerful tool in your SEO armory. It not only makes it much simpler for your site’s users to browse and access all of your information, but it also makes sure that your site is correctly crawled, enabling search engines to find all of your pages. It also helps to boost a page’s relevance to relevant keywords and phrases, as well as its Google PageRank.
There are several approaches you may take to optimize your internal connection structure. The most important is content links and persistent navigation links.