Google AdWords content partners include any websites that carry Google advertisements, except the Google search engine and other search partners. Google currently refers to this as the Google display network. If you agree to run your ad in Google AdWords’ display network, your ad will appear on websites that provide material connected to your ad (Google Content Partner).
When you start a Google AdWords ad campaign, you may choose to run your Google advertisements on the Google search engine, Google search partners, or Google display network. If you select Google’s content partners in the Google display network, your advertisement will appear on any of the millions of websites that host Google ads. These content partners are not Google-owned websites; rather, they are any of the websites that use Google AdSense, Google’s advertising network.