What Is Google Search Ads?
Google Search Ads is a paid advertising platform within Google Ads (AdWords) that comes under the pay-per-click (PPC) marketing channel, where you (the advertiser) pay per click or per impression (CPM) on an ad.
It is no secret that the stronger and more concentrated your advertising ads are these days, the more clicks you create, resulting in a higher possibility of acquiring new clients. This is why Google Search Ads have grown in popularity among businesses of all sizes.
Google Search Ads Campaign Types Include:-
- Search Network campaign
- Display Network campaign
- Shopping campaign
- Video campaign
- App campaign
Google Search Ads Goals Include:-
- Search Network campaign
- Display Network campaign
- Shopping campaign
- Video campaign
- App campaign
Where Search Network Ads Can Appear
When a user’s search terms are relevant to the search, your advertising appears alongside Google search results and on other search sites.
Google search sites: Ads can appear above or below search results on Google Search. They will appear beside, above, or below search results on Google Play, Google Shopping, Google Images, and Google Maps—including the Maps app.
Google search partners: Ads may appear alongside search results on the websites of Google search partners or as part of a related search or link unit. Many non-Google websites, as well as Google Video and other Google sites, are search partners for text advertisements. Product shopping adverts may appear on search partner sites that display and link to items that may be purchased.