YouTube videos are purely user-generated and are shown using Adobe Flash and HTML5. Every month, over one billion unique people visit YouTube, and over six billion hours of video are watched. It is available in 61 countries and receives 80% of its traffic from nations outside the United States. The majority of watching time is spent on mobile devices. With 40% of worldwide users viewing on mobile devices.
YouTube is a video-sharing website where users can publish, share, watch, and subscribe to channels. Video clips, television clips, music videos, advertisements, blogs (video blogging), and instructive films can be uploaded by users or companies. It is an all-purpose video-sharing service.
TrueView Ads, a component of YouTube, only costs advertisers when users watch, allowing advertisers to target “highly engaged” viewers. TrueView is integrated with Google Adwords.
Display Advertisements:
These are the 300×250 Ad banners that are displayed throughout different areas on YouTube. When you view a video on YouTube, the display advertisement shows on the right side of your screen.
In Video Advertisements:
These are overlay adverts that display at the bottom of YouTube videos. In video adverts often display during the first 15 seconds of a video being streamed and can be dismissed by users. If the viewer does not take any action, the overlay adverts will fade out and disappear on their own.
TrueView:
TrueView adverts are frequently utilized as in-stream commercials that display before or during video streams on YouTube. When these adverts occur, viewers have the option of watching the whole video advertising or skipping it by selecting the option to do so. Viewers who do not wish to view the advertisement may do so by using the skip button, which displays after 5 seconds.
Non-Skippable Ads:
These are also in-stream advertisements. Unlike the previous style, these adverts cannot be skipped. They normally last 15 seconds or more. Non-skippable in-stream adverts may appear before, during, or after a YouTube video is being played. To continue watching the video housing these advertisements, viewers must watch the complete advertisement.