Search engine marketing (SEM) is the practice of marketing a business through paid advertisements that appear on search engine results pages (or SERPs). Advertisers pay for keywords that users of search engines like Google and Bing may enter when looking for certain products or services, allowing the advertiser’s ads to appear alongside search results for such search queries.
These advertisements, often known as pay-per-click ads, are available in several forms. Some are modest, text-based adverts, and others, such as product listing ads (PLAs, also known as Shopping ads), are more visual, product-based marketing that allows users to see crucial information such as pricing and reviews at a glance.
The greatest strength of search engine marketing is that it allows marketers to place their adverts in front of motivated customers who are ready to buy at the exact moment they are ready to buy. SEM ensures that your website is displayed on the main search engines for all relevant keywords. We are a leading Search Engine Marketing (SEM) firm in Chennai, India. Along with SEM Search Engine Marketing, we offer Video Viral Marketing, Video Marketing, or Video Promotion Services on websites like Youtube, Metacafe, and others, as well as Directory Submission.
Complete Search Engine Marketing Includes:-
- Competitor analysis
- Advanced keyword research/selection
- Campaign/Ad Group organization
- Ad description creation
- Review of account settings
- Managing keyword bid levels
- Google Analytics integration / Goal conversion tracking
- These methods follow both Google Adwords and Bing Search Marketing.
How Does SEM Work
SEO – A website that ranks well in search engines for business-generating keywords.
Paid Inclusion Results-Google Adwords & Yahoo PPC- The paid inclusion result is directly related to the competitiveness for a certain term and the money given to the search engine company per click. The client must be very explicit in determining the segment, rank, location, and budget.
Google Adwords services list:-
- Google Display Network Advertisement
- Google Topic Target Advertisement
- Google Placement Target Advertisement
- Google Remarketing Advertisement
- Google Affiliate Network Advertisement